Alo Yoga lands in Dublin
US athleisure brand Alo Yoga has opened its first Irish store on Dublin's Grafton Street as part of its European expansion plans.
The new store opened today (13 December) on 62 Grafton Street, Dublin.
As part of the store launch, Alo Yoga will run a series of events and community classes including Pilates, yoga, boxing and run clubs.
Established in 2007 by co-CEOs and childhood friends Danny Harris and Marco DeGeorge, the Los Angeles-based brand started with yoga outfits before expanding the product categories to include joggers, trainers and accessories.
It has been favoured by celebrities including Kendall and Kylie Jenner, Rosie Huntington-Whiteley, Hailey Bieber and Kaia Gerber. The brand's UK stockists include Selfridges, Harrods, Marks & Spencer and Net-a-Porter.
The new Dublin store comes as Alo Yoga continues to expand its physical presence in the UK and Ireland.
It opened its debut UK store on 33 King’s Road last November, followed by two stores this autumn at 75 Brompton Road, London - formerly occupied by Ted Baker - and at 150 Regent Street, which features a gym and a wellness club.
A fourth UK location is expected to open later this year at 25a Neal Street in Covent Garden, stocking the brand's men's and women's activewear, loungewear, accessories and a selection of wellness products.
TagsAlo Yoga athleisure Dublin Ireland
