26 Best Amazon Prime Day deals 2023: Everything you need to know

Prime Day 2022 saw massive discounts of up to 55 per cent off Amazon devices (think Echo smart speakers and Kindles), 50 per cent off Fire TVs and Fire tablets, and top price drops on the likes of Braun shavers, Simba mattresses and Shark vacuum cleaners. We also saw huge discounts across the board on consoles like the Nintendo Switch and Xbox Series S|X as well as smart TV deals, Android smartphones and smart device deals on Prime Membership benefits like Audible.

Outside of Black Friday (which isn't until much later in the year), this is your one opportunity in the year to grab those much-needed items that you normally don't want to pay full price for, so you need to make the most of it.

What is Amazon Prime Day 2023?

If you've made it this far into the article and are still wondering what the Prime Day sales event is, allow us to explain. Occurring once a year, it's a two-day sale exclusive only to Prime subscribers to celebrate the summer and clear out some stock ahead of the larger Black Friday sales later on in the year. Want to keep up with all our favourite deals and offers throughout the sale? Check out our complete collection of Amazon Prime Day deals here.

Separate from the Prime Day Early Access sale, which was towards the back end of 2022 and also entirely different from the Spring Sale we saw back in March, Amazon's continued penchant for creating similarly named events can make it confusing, but the upcoming Prime Day sale is typically the biggest one.

How to sign up for Amazon Prime

You'll need to become an Amazon Prime member to get the most out of the sale. Signing up for Prime unlocks quite a few valuable bonuses, including the much-loved free next-day delivery and access to Prime Video, but it also delivers extra tech deals and discounts on your account. Non-prime members can still grab a bargain or two, but we'd recommend subscribing to get the full suite of offers.

It's £8.99 a month (or £89 a year if you'd prefer to pay upfront) but you can get a 30-day free trial if you sign up with a unique email address to discover the best Prime Day deals.

Not so keen on shopping with Amazon? Don’t worry, there are plenty of other retailers running alternative sales at the same time like Samsung, Percival, Currys, Boots and Simba Sleep so move on over to our roundup here to find out more about where else you can spend your cash.

It’s worth noting that not everything that Amazon says is discounted is actually true. While the website will let you know exactly how many pennies have been slashed off the price, it’s not always at the lowest price, and the retailer has been known to hike up prices in the weeks leading up to an event to make it seem like a better offer, so keep a beady eye and do your research.

How to get Amazon Prime membership for free

If you're looking to practice a bit of the sign-on dark arts, you might be wondering if there's a cheeky way to get a free sign-up to Prime membership to make things a little easier over a busy month of snagging deals. And the good news is that there is a free pass to Prime, though it requires a bit of account juggling. Essentially, you want to sign up with a totally unique email address and hook that up with your account (or add a credit card to a fresh account with a new email) or you can sign up for free on a 30-day trial if you've not had Prime for over a year. Outside of that, you can either piggyback off of someone you know who has Prime or simply pay yourself.

Tips for finding the best Prime Day deals 2023

Before you nosedive into the latest deals, it's worth spending some time doing your research to make the most out of the sale and avoid any frustrating time and money-wasting if you're prone to over-eagerness. First up, we suggest you download the Amazon Prime app, which will send you live notifications in the weeks leading up to the sale and throughout the two-day event.