Amazon Prime Day Liveblog (2023): Highlights and the Best ...

11 Jul 2023

Amazon Prime Day 2023 has officially begun, and so has our deals coverage. Our expert deal hunters and product reviewers are rounding up the best discounts at Amazon and beyond. Even if you're shopping like a pro, it can be hard to fathom the sheer volume of deals, let alone determine which discounts are worthwhile. This liveblog will keep track of highlights from across the event, with an emphasis on limited-time Lightning Deals, standout products, and fun finds we aren't covering elsewhere. Keep in mind that Amazon's Lightning Deals are first-come, first-serve, so they may expire quickly. Check back often to see what's new. 

Amazon Prime Day - Figure 1
Photo WIRED

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Wally World

Walmart, the world's largest retailer, has issued its official response to Prime Day 2023 and we've combed through the 11 very best deals for you.

Of note are sales on Google hardware including Nest smart home devices and a 4K Chromecast dongle for $40.

Fire in the Hole

Speaking of crazy-good deals on Amazon's own hardware, there's a Fire TV Stick 4K Max for $25 right now.

The Fire Stick 4K Max did make our roundup of the Best TV Streaming Devices at its regular price of $50. 

For $25, you get Alexa voice remote so you can holler at your TV to turn off the game when your team is losing.

Knock, Knock

Some of the best deals you’ll see on Prime Day come on Amazon’s own line of hardware. You’ll find various Fire tablets, Kindles and Echoes in our guides but not Ring doorbells. We get asked about this regularly, so senior reviews editor Adrienne So addressed this subject in a piece called Why We Don’t Recommend Ring Cameras which was published over the weekend and has already been read a few hundred thousand times.

Amazon Prime Day - Figure 2
Photo WIRED

The Arlo wired video doorbell, our top pick for the Best Video Doorbell is currently on sale for $59, which is less than half the list price. If you’re considering a cheap Ring, get the Arlo instead.

The Latest Target Prime Day Deals

As the second-largest retailer in the world, Amazon’s annual sales event commands a lot of attention. So much so that competitors step up with their own sales events. 

Target’s Circle Week started yesterday and will keep rolling through the end of the week. Reviewer Medea Giordano has been keeping tabs on the best bargains from Target, starting with a steal on a KitchenAid mixer, which is $130 off and which will last you a lifetime.

Early-ish

Much like holiday shopping, Prime Day is not so much a “day” as it is a season that seems to grow a little longer every year. It's also hardly just an Amazon sales event anymore. Dozens of retailers hold sales in and around Prime Day.

We’ve had our Best Early Prime Day Deals post live for a week now and will soon sunset it, but there’s still time to grab some great deals.

Amazon Prime Day - Figure 3
Photo WIRED

Google’s Pixel 7A smartphone is now at $449, its lowest price ever. Reviews editor Julian Chokkattu loves this phone for having the best camera in any phone under $500 and being one of very few at that price that offers wireless charging (8/10, WIRED Recommends).

We'll Do it Live!

Welcome to WIRED’s Prime Day liveblog. The deals will start at 12:01 am PT (3:01 am ET), but in the meantime, we’ll be posting about early deals as they appear and great discounts from rival retailers like Target and Walmart. We’re a little bit biased, but the best reason to come to WIRED for Prime Day coverage instead of striking off into the wilds of Amazon alone is that our team points you to gear we know is good. We try to test all the products we recommend, and Prime Day is rife with products that just aren't very good, even stuff that has (fake) five-star reviews. If you’re (ahem) doing your own research, we might implore you to consult our handy guide to spotting fake reviews before making any potentially painful purchases.

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