Big Brother 2024 reveals first twist of the series

7 Oct 2024

Big Brother 2024 spoilers follow.

Big Brother 2024 has revealed the first twist of the series, which left the housemates mysteriously divided.

Big Brother 2024 - Figure 1
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This year's Big Brother started with a bang tonight (October 6), as viewers were introduced to the latest line-up. But alongside the excitement of the newly refurbished house, there was another trick up Big Brother's sleeve.

The housemates were ordered to choose either the red or the blue side, which were divided by velvet ropes. They were then tasked with persuading the new arrivals to join their side.

Big Brother 2024 - Figure 2
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Ian Hippolyte//ITV

Related: Big Brother unveils new contestants during launch show

As each new contestant entered the house, they were immediately told to pick a side, with no further explanation. But before the twelfth contestant entered the building, the housemates were told about a rule change.

Big Brother 2024 - Figure 3
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"Whichever side the next person joins can also steal another housemate to their side," Big Brother informed them.

HR Consultant Hanah joined the red side without hesitation, and quickly chose to steal Rosie from the blue team. The reds continued to pull ahead, ending with a final headcount of eleven housemates to the blue team's meagre five.

Big Brother 2024 - Figure 4
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The red side included: Emma, Nathan, Daze, Martha, Lily, Thomas, Hanah, Rosie, Sarah, Marcello, Dean. Meanwhile, standing on the blue side were: Segun, Khaled, Ali, Ryan, Izaaz.

Ian Hippolyte//ITV

Related: Big Brother house reveals new Diary Room chair

Big Brother 2024 - Figure 5
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However, true to the show's nature, there was a shocking twist. "In the Big Brother house, decisions have BIG consequences," the housemates were told. "And this is no exception."

The contestants were told that those on one side of the divide would be classed as 'housemates', whilst the other side would be 'non-housemates'.

Big Brother 2024 - Figure 6
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"Non-housemates do not live in the Big Brother house. Instead you will be sent to storage," they were told, being shown clips of the dingy storage room.

It was revealed that those on the red side were the 'non-housemates', who "will be shelved in storage until further notice".

Big Brother 2024 - Figure 7
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"All non-housemates WILL face the first eviction," Big Brother concluded.

Big Brother airs on ITV2 and ITVX from Sunday to Friday, followed each night by Big Brother: Late & Live.

Read more Big Brother news on our dedicated homepage

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Divya is a freelance writer with experience in entertainment and lifestyle news. Described as a "telly addict" since childhood, Divya was able to translate her interests into a BJTC-accredited, Honours degree in Journalism and Media. After working in communications and marketing, Divya joined Digital Spy as a Freelance News Reporter. She has also written for various publications including Metro, Asian World News and TwitCelebGossip; as well as interviews, features and reviews on her own blog. Divya prides herself on her TV, film and showbiz knowledge, always offering (not so) fun facts to her long-suffering friends and family. From soaps to superheroes, Divya is the go-to person for tailored recommendations and up to date information.  

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