TikTok star Annaliva Hynd's BPerfect cosmetics launch becomes ...

23 Jul 2024

Northern Ireland influencer and mum Annalivia Hynd's has launched her very own collection with local brand BPerfect Cosmetics, and secured herself a spot in the brand's history books, as it became the fastest selling collaboration launch to date.

BPerfect - Figure 1
Photo Belfast Live

The Co Armagh native, who was also named in Belfast Live's 35 under 35 list, has created her own bespoke 9-piece collection which she says fits with her lifestyle as a busy mum-of-three.

With nearly half a million fans swooning over her every move from beauty, fashion and Mum life, Annalivia’s new collection has already sold record numbers having just launched at 9am this morning, July 23.

BPerfect founder Brendan McDowell revealed on his Instagram this morning that the collection had sold "4,000 units in 15 minutes", making it the brand's fastest ever selling collaboration.

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Speaking about the collab, the 26-year-old said: "I am just so excited to finally be able to show everyone what I have been working on with the amazing team at BPerfect Cosmetics. Each product that I have chosen come together as the perfect on-the-go collection, and I was even lucky enough to name some of the products after my two girls, Robyn and Rhea! I can’t wait for you all to try them out!”.

BPerfect Founder Brendan McDowell added; “We absolutely love Annalivia here at BPerfect HQ, so we are just delighted to have her on board with her very own collection”.

The trailblazing beauty brand known for its innovative products and collaborations, the BPerfect x Annalivia Collection is a curated selection of must-have beauty essentials designed to elevate your everyday makeup routine. Each product has been meticulously selected to reflect Annalivia's love for beauty as well as being travel friendly, compact and ensure a super quick application for on-the-go.

The 9-piece collection includes:

Perfection Primer Illuminating (€18.95/£15.95)

Get your glow on with this illuminating primer! Infused with light-reflecting golden pigments, niacinamide, and hyaluronic acid, it’s perfect for that everyday radiance. Wear it solo or mix it with your fave skincare and base products. Bonus: It smells amazing!

Blusher & Bronze Powder Duo (€15.95/£12.95)

Say hello to the ultimate sun-kissed look! This compact duo sure packs a punch, and features a high-pigment matte bronzer in the shade "Summer Skin" and a blush in the shade "Sweet Cheeks" for that perfect pop of sunkissed colour.

Cronzer Cream Bronzer (€18.95/£15.95)

Achieve a flawless finish with this lightweight, buttery cream bronzer. It blends like a dream and gives you that seamless, sun-kissed glow.

Mini Empress Mini Base Brush (€12.95/£9.95)

The must-have tool for flawless base application. Perfect for those detailed touches!

Annalivia Hynds with her new collection

Mini Empress Mini Cheek & Contour Brush (€12.95/£9.95)

Sculpt and define like a pro with this dense, angled kabuki brush. Ideal for creams, liquids, and powders – basically everything you love!

Lip Library Lip Liner – Robyn Rose (€13.95/£10.95)

Get ready for killer lips with this creamy, non-drying liner. A warm mauve pink shade that’s totally swoon-worthy. Plus, it’s infused with jojoba oil for extra nourishment.

Lip Library Satin Lipstick – Iconic Rhea (€16.95/£13.95)

Pucker up with this creamy, long-lasting lipstick in a peachy nude pink that’s perfect for any occasion. Jojoba oil keeps your lips hydrated and happy.

Lip Library Lip Oil – Baby Boo (€15.95/£12.95)

Shine bright with this hydrating clear lip oil. It gives a glass-like finish and is packed with jojoba oil, coconut oil, and vitamin E.

Make-up Travel Bag (€18.95/£15.95)

Keep all your beauty goodies organised with this chic and practical travel bag. Perfect for on-the-go glam!

The BPerfect x Annalivia collection products can be purchased separately, or together as a bundle for RRP €105.00/£90.00 (worth over €145.00/£118.00). Shop online via www.bperfectcosmetics.com, and at BPerfect Megastores and retailers nationwide.

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