Formula One legend Eddie Jordan celebrated his entry into the UK ebike market by doing a victory lap around London.
The multimillionaire ex-team owner, TV pundit and former Top Gear host was pictured on one of his £2,995 bikes in Westminster after completing an "astonishingly quick" four-mile round-trip from his second home in Kensington.
His 'Jordan' range of commuter bikes, which go on sale today, have a range of around 60 miles and can accelerate from 0-15mph under average pedal-assisted power in under three seconds.
The hand-built bikes are designed in the UK and distributed in collaboration with D&D Electric, the eco-friendly e-vehicle manufacturer based in Coulsdon, Surrey.
They are said to make getting to work as "much fun as driving a F1 car - or nearly as much fun".
The bikes, which carry the same trademark yellow livery as his Jordan Grand Prix F1 cars in the 1990s and early 2000s, will be sold to raise money for The Amber Foundation, a British charity that supports homeless young people and for which Jordan is patron.
Jordan, who sold his F1 team in 2005, played a crucial role in the careers of Michael Schumacher, Rubens Barrichello, Damon Hill, and Eddie Irvine.
Jordan, 75, who co-hosts the 'Formula for Success' podcast with ex-F1 champion David Coulthard, said: "I've always believed in nurturing talent, whether on the track or off it.
"The incredible D&D Electric team has put their heart and soul into creating these beautiful machines for the benefit of The Amber Foundation, and I couldn't be prouder of what they've achieved.
"As a racing enthusiast, I know the importance of adrenaline and excitement.
"Trust me, our electric bikes deliver that in spades - they're astonishingly quick - and will make the daily commute as much fun as driving a F1 car - or nearly as much as fun."
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D&D Electric founder Asad Khan added: "The combination of Eddie's racing spirit and our focus on design has resulted in a range of bespoke ebikes that look stunning and will, we believe, redefine urban commuting."
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