Leinster Rugby and Just Eat Extend for Two More Years - Sport for ...
Food delivery platform Just Eat and Leinster Rugby are extending their partnership for an additional two years.
The partnership was formed in 2021 and today’s renewal means Just Eat will continue to be a key supporter of Leinster Rugby until 2026.
Leinster players Dan Sheehan, Leah Tarpey and Tommy O’Brien were on hand today at the Aviva Stadium to mark the partnership extension, which will see Leinster supporters continuing to enjoy exclusive discounts and special offers on Just Eat for an additional two seasons.
Both are committed to supporting local communities and the Leinster Rugby fanbase. Throughout the 2024 / 2025 season, Just Eat will be giving Leinster season ticket holders and supporters the opportunity to avail of exclusive discounts, vouchers and multiple match day offers.
Just Eat will be supporting local partners across the province and offering Leinster supporters a 25 per cent discount off selected crowd favourites so fans can refuel either pre or post-game, whether they’re in the crowd or tuning in from home.
The offers will be valid on fan favourites such as Base Wood Fired Pizza, Griolladh, Tula Mexican Grill and Greenville Deli plus many more on six 6 different allocated match days throughout December and January.
“We are thrilled to extend our partnership with Leinster Rugby for an additional two years,” said Just Eat Ireland Managing Director, Amanda-Roche Kelly.
“This year’s season has already started brightly for Leinster, and we at Just Eat look forward to continuing to add value to the Leinster Rugby fanbase, by enhancing their match day experience.”
“Just Eat hit the ground running at the start of this partnership as they have consistently delivered value and benefits for the club, and in particular, our supporters,” added Rob Burke, Partnerships Manager with Leinster Rugby.
“We are sure that our supporters will enjoy the offers announced today, which help to improve the overall match day experience. We look forward to the next few seasons and continuing the great work of the last few years with the team at Just Eat Ireland.”
SPORT FOR BUSINESS PERSPECTIVE
A big part of these partnerships is the ability to bring star players to the media. Dan Sheehan is quoted widely across the traditional media today with reference to his recovery from injury and a note that he was speaking ‘at a Just Eat and Leinster Rugby partnership extension.’ Old school media bemoan the fact that they can only get access to players through sponsorship events outside of gameday media activity but that is now the norm in many cases.
The real benefit for brands is reaching out on social media to their younger audiences.
????️ We’re delighted to announce we are extending our partnership with @JustEatIE, Ireland’s leading food delivery platform, for an additional two years.
Leinster supporters will continue to enjoy exclusive discounts and special offers on Just Eat for two more seasons. ????
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— Leinster Rugby (@leinsterrugby) December 5, 2024
WHAT’S UP NEXT?
Leinster Rugby Chief Commercial Officer Matthew Dowling will be our guest on the Sport for Business Podcast returning next Tuesday after a short break with a number of new features. You can subscribe wherever you get your podcasts from.
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