Conor McGregor's Proper 12 Whiskey removed from shelves after ...

5 hours ago

Irish Star

One of Ireland's biggest retailers has stopped selling alcoholic drinks associated with Conor McGregor after the UFC star was found guilty of sexually assaulting hair stylist Nikita Hand in the Irish High Court last week. McGregor, 36, now must pay Hand over $250,000 in damages.

Proper 12 Whiskey - Figure 1 — Photo Irish Star

Musgrave, who own two of Ireland's biggest stores, Centra and Supervalu, have withdrawn McGregor's whiskey brands, Proper No 12 Whiskey and Proper No 12 Apple Whiskey, from sale in their stores. Following McGregor's charge, a spokeperson for Musgrave confirmed they would stop retailing the former UFC double weight champion's brands saying, “these products are no longer available to our store network."

After launching Proper 12 Whiskey in 2018, McGregor sold the brand to Proximo Spirits for $130 million in 2021. However, he still uses his social media channels as a platform to advertise the whiskey's.

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In total, Musgrave owns 1250 stores in Ireland and faced criticism for continuing to sell the McGregor linked products after last weeks guilty verdict in his civil rape trial. Another retailer, The Barry Group - which operates Costcutter and Carry Out off-licence - have confirmed they will halt selling Proper Twelve and Forged Stout, McGregor's beer brand, in their stores.

Proper 12 Whiskey - Figure 2 — Photo Irish Star

Conor McGregor launched Proper Twelve Whiskey in 2018 (Image: Conor McGregor)

Other businesses associations with McGregor have come under increased scrutiny and the Developers of the Hitman game series also confirmed they had severed ties with the father of four.

IO Interactive, the creator of the Hitman series, confirmed on X that “in light of the recent court ruling," they will "cease collaboration with the athlete, effective immediately." The game franchise, which began in 2000, featured McGregor as a character in its latest installation.

Conor McGregor, his partner Dee Devlin and his mother Margaret McGregor arriving at the High Court (Image: Collins Photos)

After McGregor was found guilty, The Dublin Rape Crisis Centre asked people to stand in solidarity with Ms Hand and “examine whether the brands they associate with or follow are consistent with their own values and are opposed to violence against women."

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