Ryanair's CEO says consumers will always choose budget flights ...

For years the aviation industry has been experimenting with new ways to reduce its carbon footprint, from using cleaner fuel to power aircrafts, to offering “green fares” to its fliers.

And although such moves might be appreciated by passengers, Ryanair’s CEO Michael O’Leary insists customers would “absolutely not” stop flying on account of environmental fears. On top of that, the Irish boss added activists should be directing their energy elsewhere if they want to bring down commercial emissions.

“I always feel somewhat aggrieved that the airlines are the poster child for climate change, when airlines account for 2% of CO2 emissions,” O’Leary said in an interview with The Guardian. “Shipping accounts for 5%, but nobody ever posts a picture of a boat chugging out of a harbour and goes: ‘There you go: the globe is warming up’.”

O’Leary, who’s often seen as outspoken, has been at the receiving end of climate activists’ ire in the past. In September, they pelted cream pies on the Ryanair chief’s face amid a protest of his own at the European Commission headquarters in Belgium. The activists told him: “Stop the pollution of the … planes.”

While O’Leary took the incident in good humor by inviting passengers to Ireland “where the cream is better,” it highlighted how some consumers may be thinking about airlines’ environmental impact. 

Aviation’s share of global emissions had been rising until the COVID-19 pandemic ground travel to a halt. Activity has since picked up—2023 marked a year of strong profits for several airlines, including for Ryanair. Now, airlines are navigating a tricky balance between catering to the climate-aware consumer, contributing to the industry’s net-zero goals and balancing resurgent travel demand. 

Sustainable aviation fuels (SAFs) have recently emerged as an alternative to more polluting fossil fuels. However, they are far from achieving the desired scale, O’Leary said. In fact, he describes SAFs as a “wheeze” which may not necessarily be the answer to the aviation industry’s emission problem. 

“You want everybody running around collecting f***ing cooking oil? There isn’t enough cooking oil in the world to power more than one day’s aviation,” O’Leary said. The CEO of German airline Lufthansa has echoed similar views, saying it could take half of the nation’s electricity supply to provide enough green fuel to meet its needs. 

Ryanair has committed to powering 12.5% of its flights with SAF by 2030. However O’Leary still says he has “no idea that they’ll be able to make those kinds of volumes.” SAFs can be expensive to produce given the amount of energy it takes to make them in large quantities, which in turn could hike airfares. But over time, cleaner fuels could make a significant difference in cutting CO2 emissions. 

Although SAFs may not be immediately scalable, O’Leary said he has no doubt that decarbonizing is imperative and that the sector will move in the direction of achieving that. 

“I am generally a believer that technology and human ingenuity will overcome the concerns about climate change. I think we do have to decarbonise, and I have absolutely no doubt that we will not decarbonise because we tax people more,” he told The Guardian.

He suggests there are other ways to cut fuel consumption by up to 25%—such as by curbing air traffic control delays and inefficient routing. In August, a technical fault in the U.K.’s ATC system disrupted travel for an estimated 250,000 people due to delayed or canceled flights at some of Britain’s busiest airports. At the time, O’Leary dismissed the air traffic body’s report explaining the reasons for the glitch as “rubbish” and “inaccurate.”

The CEO believes that the adoption of electric vehicles could also potentially play a key role in cutting fuel use.

“If you can move that to an electric fleet … It’s the only way we’re going to get anywhere close to net zero by 2050,” the Irish low-cost airline’s chief said.   

Ryanair didn’t immediately return Fortune’s request for comment.