What is Sora? OpenAI's Generative Video Platform - Goosed.ie

Generative AI is a powerful tool. Some will argue that AI is overblown and over-exaggerated. Indeed, I myself would often say that in some ways, even with that name “artificial intelligence” being a bit exaggerated. But then there are bits of “AI” that are truly incredible. You’ll see that we’re testing our own in-house tool to help with creating content these days, streamlining our processes, making our writers work smarter, not less.

At the core of much AI chatter is OpenAI’s Chat GPT, but now much talk is shifting to that same company’s latest venture; generative video and Sora.

Sora is a generative video model developed by a OpenAI. The model is designed to generate high-quality videos from text prompts. Sora’s capabilities have been showcased in various demos, where it has produced impressive videos that rival those created by human videographers. Minds have been blown by what Sora has created.

None of what you see in the following video is real. It’s all made with Sora.

Sora uses a combination of natural language processing (NLP) and computer vision techniques to generate videos. When given a text prompt, Sora’s NLP component analyses the input and generates a sequence of frames that correspond to the desired video. The model then uses its computer vision component to render the frames into a cohesive video.

When you created a video with Sora, you are leaning on billions upon billions of frames that the tool has already processed to understand how they should be pieced together, pretty much the same with text generation works with OpenAI.

Using an AI-generated figure like Sora blurs the line between genuine human creativity and corporate-designed content. Viewers may not be fully aware that Sora is a digital construct, raising questions about honesty and consumer trust. But also employment.

Coca-Cola recently game under fire for using generative video for the annual iconic Christmas ad.

Another issue is what is Sora built on? Sora is built from a mix of many existing images, artworks, and stories, it’s hard to give credit to the people who created those original works. These human artists often don’t get recognised or paid for their contributions. This raises ethical and legal questions: How do we make sure the artists who inspired Sora’s look, style, and personality are treated fairly and acknowledged for their work? Without clear rules on attribution, there’s a risk that companies using AI will benefit from others’ creativity without giving anything back.

Sora has launched, but to limited markets and to a limited number of people. This is very resource heavy and OpenAI have restricted access to the platform. It’s not even available in Ireland at the moment. However, I suspect a VPN will get around hat issue, but it won’t get you past the fact Sora is not letting people create new accounts.

Even if you are an existing Chat GPT paid subscriber, you’ll likely have to wait to play with Sora. Because too many others are trying to do the same thing.

This article was created with the support of Goosed.ie’s in-house AI-assisted writing tool, designed to aid our writers, not replace them. While the tool offers outlines and context, all content is crafted and edited by the Goosed team.