Taylor Swift fans across Ireland hoping to go to the Eras Tour are preparing for a stressful day tomorrow as they try to buy tickets.
The US superstar recently announced the European and UK leg of the tour, which includes three dates in Dublin’s Aviva Stadium on June 28, 29 and 30 next year.
The Eras Tour has been selling out massive stadiums across the US since March of this year, with huge demand for tickets. Described by Taylor as a journey through all of her "musical eras”, it is a tribute to the albums she has released throughout her 17-year career.
Lasting almost three-and-a-half hours, the concert covers all styles of music from her 10 studio albums - ranging from country and pop to folk and alternative rock. It has been receiving rave reviews from both critics and fans and will finally make its way to Ireland next summer.
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Presale for Irish Swifties who bought the star’s Midnights album between August 29 and October 27, 2022 took place last week, with many of those who qualified reporting success with securing tickets.
All of the remaining tickets will go on general sale tomorrow, Thursday. Due to overwhelming demand, Ticketmaster asked those interested in attending to pre-register and only a limited number of people received an access code for the sale.
Here’s an ultimate guide with everything you need to know before tickets go on sale.
When do tickets go on sale?Those who registered should have received an email on July 5 letting them know whether they were selected for the sale or placed on the waitlist.
Anyone who was selected for general sale will receive a purchase link and access code via SMS at some stage today, Wednesday, July 19.
General sale tickets for those who received a code will go on sale on tomorrow, Thursday, July 20, at staggered times:
11am - General tickets go on sale for Aviva Stadium show on Friday, June 28 1pm - General tickets go on sale for Aviva Stadium show on Saturday, June 29 3pm - General tickets go on sale for Aviva Stadium show on Sunday, June 30There are standing, seating and VIP tickets available.
How does the Ticketmaster sale work?Tickets will be available to purchase via the Ticketmaster website tomorrow at the times listed above.
Ticketmaster explained how the sale will work:
Sign in to your Ticketmaster account. Please note that only Ticketmaster accounts associated with emails that have been assigned codes will be allowed access to the sale. When tickets go on sale: Click the link sent to you via email or SMS to go to the event page for the show you're eligible to access. Log in to your account using the account credentials associated with this e-mail address. Waiting rooms will open 30 minutes before sales commence. Enter your unique access code. Should you receive an error, double-check you entered the access code exactly as it appears in this email. For the best chance to secure tickets, take a moment to select the ticket types and quantity that are right for you before you initiate a search. Do not refresh the page during this time. When completing your ticket purchase, stay within one browser window. Opening multiple windows or tabs to purchase tickets may result in errors. You may not purchase more than four tickets. For a faster checkout, make sure your billing address and credit card information is up to date prior to the sale.Ticketmaster said: “Tickets will be sold on a first come, first served basis while currently available inventory lasts. There is expected to be more demand than there are tickets available.”
How much do tickets cost?As presale tickets went on sale last week, fans finally found out how much it will cost them to attend.
Official ticket prices were confirmed during the presale and range from €86 to an eye-watering €743.62.
General admission is €126 while front right and left standing are €206. Seating tickets start at €86 and go up to €206.
Current presale ticket prices for Eras Tour at Dublin's Aviva Stadium:
Front Standing Left Ticket - €206
Front Standing Right Ticket - €206
General Admission Standing Ticket - €126
Seated ticket - €86 - €206
Ready For It Package - €498.94
We Never Go Out Of Style Package - €371.28
It’s A Love Story Package - €445.75
I Remember It All Too Well Package - €573.40
Karma Is My Boyfriend Package Left - €743.62
Karma Is My Boyfriend Package Right - €743.62
The ticket prices sparked commentary online, with some saying it surprised them. Many pointed out that certain VIP packages were much more expensive for Dublin compared to other Eras Tour concerts across Europe.
What's included in the VIP packages?General sale tickets for other European shows have already went on sale, with by the time some people got through the long queue, only VIP packages were available to buy.
There are five VIP bundles in total, each named after some of Taylor's most memorable song lyrics, are they are more expensive than standard seating or standing tickets.
The packages offer tote bags, souvenir concert tickets, lanyards and several other perks. If you're curious, here's what each one includes:
Karma Is My Boyfriend Package - Right and Left - €743.62 each - includes reserved seated floor ticket, special set of four Taylor Swift prints, exclusive Taylor Swift VIP priority check-in and separate VIP entrance, early venue entry and crowd free VIP merchandise shopping opportunity, exclusive Taylor Swift merchandise, commemorative Taylor Swift | The Eras Tour VIP Tote Bag, collectible Taylor Swift pin, sticker & postcard set and souvenir concert ticket, and special VIP tour laminate and interactive wearable at the show. I Remember It All Too Well Package - €573.40 each - includes reserved seated ticket, special set of four Taylor Swift prints, exclusive Taylor Swift VIP merchandise, commemorative Taylor Swift | The Eras Tour VIP Tote Bag, collectible Taylor Swift pin, sticker & postcard set and souvenir concert ticket, and special VIP tour laminate and matching lanyard.Ready For It Package - €498.94 each - includes general admission pitch ticket, early-entry and first access to your section, special set of four Taylor Swift prints, exclusive Taylor Swift VIP merchandise.
It’s a Love Story Package - €445.75 each - includes reserved seated ticket, special set of four Taylor Swift prints, exclusive Taylor Swift VIP merchandise, commemorative Taylor Swift | The Eras Tour VIP Tote Bag, collectible Taylor Swift pin, sticker & postcard set, and special VIP tour laminate and matching lanyard. We Never Go Out Of Style Package - €371.28 each - includes reserved seated ticket, special set of four Taylor Swift prints, exclusive Taylor Swift VIP merchandise, commemorative Taylor Swift | The Eras Tour VIP Tote Bag, collectible Taylor Swift pin, sticker & postcard set and souvenir concert ticket, and special VIP tour laminate and matching lanyard.Anyone considering bagging themselves a VIP package should read through the terms and conditions as none of the bundles are refundable or transferrable.
How many tickets can I buy?Anyone with a code can buy a maximum of four tickets. You can get different tickets for different shows, for example two for the Friday night and two for the Sunday night.
What is the seating plan?Ticketmaster confirmed the seating plan for the Eras Tour in the Aviva Stadium as presale tickets began last week.
Above is the official Ticketmaster map of the seated and standing areas at the three Aviva Stadium concerts.
Are there any Ticketmaster tips to better my chances?With tickets expected to be like gold dust, one insider has shared their top tips to better your chances of securing one.
Instagram account Dublin Concerts and Tickets, which boasts almost 70,000 followers and offers exclusive concert news, shared their top tips.
They said: ”The code for the show is automatically connected to your Ticketmaster account, if you haven’t been selected for a code you won’t be able to join the waiting room.
“You can only get a maximum of four tickets. You can get different tickets for the different shows but only four maximum (Example 2 standing for Friday. 1 seat for Saturday. 1 seat for Sunday.)
“Open your mobile browser for Ticketmaster, or Ticketmaster website on your computer browser. Please do not use the app!
“Make sure you are logged in to your account, if you are not logged in you won’t be able to access the waiting room or queue and this will slow you down.
“Do not use multiple devices on the same Ticketmaster account, it will place all your devices in the same place in the queue and too many devices will make you look like a bot and kick you out of the queue.
“When you join the queue and get through to selecting tickets, don’t panic!
“I also suggest not selecting best available, it never gives you best available. It normally gives you random seats that normally aren’t that good. Search the area you want and then search and see if you get your tickets.
“It’s also a good idea to check your Ticketmaster account is up to date. Have the current card you’re going to use saved as well as the correct billing address.
“If you search and there are no tickets available, keep searching for a little while, people with tickets in their basket might release them and they will become available again!
“Also just a bit of advice on your computer: I do also suggest if it’s a laptop or computer, closing all the apps and tabs and keeping it plugged in, as it will run faster.
“Also make sure your browser is up to date. You can also clear your cache. If you don’t know how to do this Google it or find a video on YouTube.
“Finally, good luck getting tickets!”
I was put on the waitlist - will I get to buy tickets?Anyone who pre registered for tickets and wasn’t selected initially, was put on a waitlist and might receive an invitation if more tickets become available.
According to ticketmaster.ie: “Ticket Sales Registration is being used to help fans get tickets for Taylor Swift The Eras Tour in Ireland. This helps us to filter out buyers looking to resell tickets, and instead get them into the hands of fans who want to attend the show.
“Registration does not guarantee access to the sale, or to tickets. We expect there will be more demand than there are tickets available.
“A limited number of fans will get access to the sale, and others will be put on the waitlist. Getting access to the sale doesn’t guarantee tickets. Tickets will be available on a first-come, first-served basis.
“If you aren’t initially selected, you’ll be placed on the waitlist and may receive an invitation if any further tickets become available.”
If you move off the waiting list, you will receive an email containing your access code details and where to access the relevant on-sale. Your notification may come at any time after ticket sales begin.
When notified, your email will include a link to the on-sale and your unique access code.
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