Eddie Nketiah and Anna Patten Spotlight Under Armour's Move into Lifestyle Clothing

Under Armour releases their new campaign to announce their expansion into lifestyle clothing. The Feel Unstoppable campaign, places a strong emphasis on female representation both in front of and behind the camera, and is the result of a collaboration with two female-owned and led companies: Fresh Film and This Here.

The campaign features sports figures who capture the essence of the brand, including Aston Villa's Anna Patten and Arsenal's Eddie Nketiah. Directed by Nas Abraham and produced by Simon Petter, the campaign puts aspirational yet relatable faces in front of the camera.

Fresh Film and This Here were excited to join forces and collaborate on a project that showcased their shared passion for creativity, equality and putting real people at the heart of advertising narratives.

The campaign for Under Armour’s Unstoppable collection will feature across digital, retail and OOH in 26 countries around Europe. The campaign signifies a new direction for Under Armour, who are entering the lifestyle race as a challenger brand to Nike and Adidas.