Tourism Ireland attends British Tourism & Travel Show

26 March, 2024

Inspiring the travel trade in Britain about the island of Ireland

Three tourism companies from the island of Ireland joined Tourism Ireland on the ‘Ireland Pavilion’ at the recent British Tourism & Travel Show, which took place at the NEC in Birmingham.  

The British Tourism & Travel Show is an annual event for the travel trade in Britain, attracting over 2,500 coach tour operators and group travel organisers.

The two-day event provided a valuable opportunity for the participating companies from the island of Ireland to meet, and do business with, key players in the British travel trade – encouraging them to introduce Ireland into their programmes for 2024 and beyond, or to extend the programmes in which Ireland already features.

Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “Tourism Ireland was delighted to attend this year’s British Tourism & Travel Show. The two-day event provided a fantastic platform to showcase the many things to see and do across the island of Ireland. It’s also a valuable opportunity for our partners from Ireland to showcase their product and connect with influential British travel professionals.” 

Linda Duncan, Tourism Ireland; Megan White, White’s Tours; Ashley Procter, Holiday Ireland Hotels; and Judy McAnespie, National Museums NI, at the British Tourism & Travel Show, in Birmingham.